Geoff Alday

I use design and technology to make ideas real so teams can learn what works, make better decisions, and bring meaningful products into the world.

Lirio Next logo

In progress

Lirio NextDirector, Product Design

Reshaping how we make products in an AI-native world.

Building a discovery tool that creates requirements in an afternoon, exposing platform capabilities through A2A and MCP, and defining how we use agents to design, prototype, and develop software. These efforts redefine how products get made when AI becomes part of the operating model instead of just another feature.

Rooster App logo
Rooster morning paper email cover with a quote card.
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Rooster AppProduct Designer & Developer

Built a personalized morning paper app in 8 days, solo.

Rooster is an AI-curated morning paper that transforms news, weather, and personalized content into a conversational daily digest delivered in a warm Southern voice. I designed and built the whole thing, shipping a prototype in eight days and the MVP two weeks later — roughly 75 hours across early mornings, nights, and weekends.

Try Rooster
Lirio CMS logo
Overview of Lirio CMS interface screens.
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Lirio CMSDirector, Product Design

Cut content approval time 75% and removed a major operational bottleneck.

Lirio’s behavioral science content lived in a 50-column spreadsheet that slowed every client launch and delayed revenue for months. I designed a custom CMS that gave teams a shared source of truth, cut approval time 75%, and turned a fragile manual process into a scalable workflow.

Lirio CMS

Walkthrough of Lirio CMS MVP.

Watershed Analytics logo
A Watershed learning analytics dashboard with five reports: a training assessment bar chart, CSAT growth comparison, a learner activity stream, a CSAT correlation scatter plot, and a top-performers ranking.
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Watershed AnalyticsPrincipal Designer & PO

Took a learning analytics platform from PoC through acquisition.

Watershed defined a new category of learning analytics built on the xAPI standard. I joined as principal designer and later stepped into product ownership, shaping the reporting system, dashboards, and tools that powered enterprise pilots with Google, AT&T, and Visa — helping carry the platform from concept through acquisition.

Watershed

Webinar of Watershed’s UI refresh.

Emma Guestbook logo
Guestbook running on an iPad Mini held in front of an Emma desktop screen, showing a 'SIGN ME UP!' email signup form.
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Emma GuestbookLead Designer & PO

Took an iPad app from native prototype to App Store launch.

At Emma, I was lead product designer and product owner on Guestbook, an iPad app that let businesses sign people up for email lists in person. I prototyped the entire app in native code so I could test on real iPads before hiring a developer, reducing implementation risk and upfront cost while helping us launch a product customers adopted immediately.

Emma Guestbook

Walkthrough of Guestbook, Emma’s iPad app for in-person email signups.

Emma Email Editor logo
Emma's drag-and-drop email editor, showing a mailing in progress with layout, body, content, and sidebar design options.
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Emma Email EditorLead Designer & PO

Designed the first drag‑and‑drop editor for email.

Creating marketing emails used to mean writing HTML or wrestling with rigid templates. I led design on the first drag-and-drop email editor, helping establish a new interaction model for building email campaigns. The pattern quickly became an industry standard that nearly every major email platform still uses today.

Emma Email Editor

Walkthrough of early prototype of Emma’s drag-and-drop email editor.