Geoff Alday

Product Design LeaderPrototyperBuilder

I help teams create new products and evolve platforms in complex environments where the answer is rarely clear upfront.

I've worked as the founding or sole designer at multiple companies and inside larger design and product organizations.

I partner with leadership to shape strategy, launch products used by millions, scale the business, and reach successful acquisitions.

Lirio AI logo

In progress

Lirio AIDirector, Product DesignNow

Reshaping how we build software at Lirio in an AI-native environment

A discovery tool that reduces requirement sprints to afternoons. A platform evolution that opens our agentic capabilities to external agents via A2A and MCP. An end-to-end agentic development process from research through deployment. Each with the premise: AI isn't a feature, it's a shift in how work gets done.

Rooster App logo

Rooster AppFounder & Developer2026

Shipped an AI-curated morning paper app in 8 days, solo.

Rooster is an AI-curated morning paper that uses a multi-step LLM pipeline to assemble news, weather, and content in a warm Southern voice. I designed and built the whole thing, shipping a functional prototype in eight days and the MVP two weeks later — roughly 75 hours across early mornings, nights, and weekends.

Try Rooster
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Lirio CMSDirector, Product Design2020

Cut content approval time 75% and unlocked revenue blocked by a spreadsheet.

Lirio's behavioral science content lived in one 50-column spreadsheet that blocked every client launch and delayed revenue by months. I designed a custom CMS — four months, zero to production — that gave teams one source of truth, cut approval time 75%, and turned a bottleneck into a pipeline.

Lirio CMS

Walkthrough of Lirio CMS MVP.

Watershed logo
A Watershed learning analytics dashboard with five reports: a training assessment bar chart, CSAT growth comparison, a learner activity stream, a CSAT correlation scatter plot, and a top-performers ranking.
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WatershedPrincipal Designer & PO2013–2019

Took a learning analytics platform from PoC through acquisition.

Watershed defined a new category of learning analytics built on the xAPI standard. I was the principal designer and product owner from day one, shaping 15 report types, the dashboard system, and the data tooling that powered enterprise pilots with Google, AT&T, and Visa and carried the platform to acquisition.

Watershed

Webinar of Watershed's UI refresh.

Emma logo
Guestbook running on an iPad Mini held in front of an Emma desktop screen, showing a 'SIGN ME UP!' email signup form.
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Emma GuestbookLead Designer & PO2013

Led Emma's iPad app end to end — from native prototype to App Store launch

At Emma, I was lead product designer and product owner on Guestbook, an iPad app that let businesses sign people up for email lists in person. I prototyped the whole app in native code so I could test on real iPads before hiring a developer, which saved budget and landed us with a product customers used on day one.

Emma Guestbook

Walkthrough of Guestbook, Emma's iPad app for in-person email signups.

Emma logo
Emma's drag-and-drop email editor, showing a mailing in progress with layout, body, content, and sidebar design options.
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Emma Email EditorLead Designer & PO2011

Designed and launched the first drag-and-drop email editor.

Creating marketing emails used to mean writing HTML or wrestling with rigid templates. I led design on the first drag-and-drop email editor, which became a category standard and shaped how people build email. Every major email platform since has adopted the pattern, and most still use it today.

Emma Email Editor

Walkthrough of early prototype of Emma's drag-and-drop email editor.