Geoff Alday

Product Designer

I love helping people by designing impactful software products. I've worked with a good number of teams and organizations over the past 17 years and this theme has remained a constant. Whether it’s increasing the revenue of a small business with better marketing tools or helping a large healthcare organization use data visualization to discover gaps in employee training for life-saving procedures, when I'm helping people solve real problems with software I can't get enough.

The key areas I often find myself helping are product discovery, user experience design, user interface design, visual design, and user interface development. I'm currently working with the fine folks at Watershed on a learning analytics product.


As long as I can remember, I've been tearing things apart and putting them back together creatively. I'm a formally trained artist and seriously considered pursuing a career in animation after college. There have been more than a few moments in my career I've put my art, illustration, and animation skills to good use. You can view my latest creative pursuits on my blog.

Other Stuff

When I'm not working or creating random things, I spend my time trying to be a good husband and father. We live in Franklin, TN (a suburb of Nashville).


If you want to get in touch, send an email to It's that easy!