Geoff Alday
I’m a hybrid product manager, designer, & technologist who helps teams bring meaningful products into the world.
Made a tool to preview messages across channels and languages
Product Manager, Designer, & Developer
Lirio needed to see exactly how behavioral science messages would render across channels and languages, and nothing on the market did it. So I built an interactive tool: swap content, languages, and brands, and watch channel-specific constraints like character limits and truncation update in real time.
Built a personalized morning paper app in 8 days, solo
Product Designer & Developer
Rooster is an AI-curated morning paper that transforms news, weather, and personalized content into a conversational daily digest delivered in a warm Southern voice. I designed and built the whole thing, shipping a prototype in eight days and the MVP two weeks later — roughly 75 hours across early mornings, nights, and weekends.
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Aligned on client needs with an interactive requirements prototype
Product Manager, Designer, & Developer
Lirio needed to align with a client on a new communication preferences center. I used an LLM to compare client documentation to our current experience, identify gaps, draft requirements, create personas, and generate an interactive prototype the team used to gather feedback, iterate, and get buy-in.
Cut content approval time 75% and removed a major operational bottleneck
Product Designer
Lirio’s behavioral science content lived in a 50-column spreadsheet that slowed every client launch and delayed revenue for months. I designed a custom CMS that gave teams a shared source of truth, cut approval time 75%, and turned a fragile manual process into a scalable workflow.
Took a learning analytics platform from PoC through acquisition
Product Designer & Product Owner
Watershed defined a new category of learning analytics built on the xAPI standard. I joined as principal designer and later stepped into product ownership, shaping the reporting system, dashboards, and tools that powered enterprise pilots with Google, AT&T, and Visa — helping carry the platform from concept through acquisition.
Launched an iPad app for email signups
Product Designer & Product Owner
At Emma, I was lead product designer and product owner on Guestbook, an iPad app that let businesses sign people up for email lists in person. I prototyped the entire app in native code so I could test on real iPads before hiring a developer, reducing implementation risk and upfront cost while helping us launch a product customers adopted immediately.
Designed the first drag‑and‑drop editor for email
Product Designer & Product Owner
Creating marketing emails used to mean writing HTML or wrestling with rigid templates. I led design on the first drag-and-drop email editor, helping establish a new interaction model for building email campaigns. The pattern quickly became an industry standard that nearly every major email platform still uses today.